Do you have an extensive list of keywords and want to quickly boost your website’s visibility in search results?

Even small modifications – like placing a well-chosen phrase in headers or optimizing the title tag – can significantly impact a site’s visibility in search rankings and lead to an increase in organic traffic.

I’ve created a special script precisely for this purpose. It automatically identifies so-called “quick wins” and helps implement them effectively. Below, I explain how the script works, what is included in the report it generates, and the limitations of the automation you should be aware of.

What Can Be the “Quick Wins” Script Used For?

The script was designed to identify potential “Quick Wins” in SEO – that is, actions that can lead to a significant increase in site visibility with relatively little effort. Its main goal is to find keywords that are already ranking close to top positions in search results (e.g., in the top 10 or top 3), which makes them an easy starting point to achieve better rankings.

Thanks to automated analysis of keyword position and popularity data, the script quickly identifies which elements of the website should be improved.

As a result, you can focus on optimizing elements such as headers or the title tag – modifications that don’t require the involvement of a development team but have the potential to transform average rankings into top search engine positions.

How Does the Script Work?

The script performs a detailed analysis of the website, identifying areas where key phrases are missing – for example, in page titles, H1–H6 headers, or meta descriptions. The results of this analysis are then supplemented with data on the number of searches and current Google rankings for specific phrases.

Thanks to this comprehensive approach, it’s possible to precisely determine which parts of the page should be prioritized for optimization, leading to more effective SEO actions.

The script performs several steps:

1. Data Collection

First, it collects information from external visibility and keyword position monitoring tools. This way, it gathers a list of phrases, their average monthly search volume, and their current rankings in search results.

2. Filtering “Quick Wins”

It then identifies phrases that are close to reaching top rankings (e.g., between positions 5–20).
Additionally, it can apply a minimum search volume filter to focus on phrases that generate real traffic.

3. Content Scraping and Analysis

In the next step, the script visits specific URLs and checks whether the keywords appear in key parts of the page:

• Metatitle (Page Title)
• Metadescription (Meta Description)
• H1 header
• H2–H6 headers
• Optimalization text

This quickly shows whether a particular keyword is properly highlighted on the page or if it’s missing from important areas.

4. Report Generation

The final stage involves generating a file with the analysis results, presenting them clearly (e.g., in a table) including:

• Keyword position
  
• Average monthly search volume
  
• Information on whether the phrase appears in specific page elements (TRUE/FALSE)
  
• Number of occurrences in headers (e.g., H2 Count, H3 Count, etc.)
  

Example of the Quick Wins Script Output File

In the image attached below, you can see a sample screenshot of the output file:

The columns include, among others:

• Keyword – the phrase being analyzed
  
• Position – current search engine ranking (e.g., Google)
  
• Avg. Monthly Searches – estimated number of monthly queries
  
• Metatitle Occurrence – whether the keyword appears in the page title (TRUE/FALSE)
  
• Metadescription Occurrence – whether the keyword appears in the meta description
  
• H1 Occurrence – whether the keyword appears in the H1 header
  
• H2 Occurrence, H3 Occurrence – similarly for other headers
  
• H4 Count, H5 Count, H6 Count – number of keyword occurrences in headers at each level

Thanks to such a report, you can quickly verify whether key phrases are properly implemented on the page.

For keywords ranking lower but with high potential (high search volume), simply making the right adjustments to page elements can lead to improved visibility.

Challenges and Limitations of the Script

The current version of the script checks only for exact matches of phrases. It does not take into account variations or close synonyms, which can be a limitation in inflected languages (such as Polish). In practice, this means SEO specialists need to account for different forms of a keyword and verify whether those are also properly implemented on the page.

The post SEO Automation – My Way to Catch “Quick Wins” appeared first on insightland.

This article describes the features of Chrome DevTools that are particularly useful for an SEO specialist.

How to open Chrome DevTools?

Users expect quick access to different parts of the DevTools interface. There are many ways to open it in the browser.

The first and most basic way is to right-click on the analyzed page element to expand the context menu and select “Inspect”. This will open the “Elements” tab in DevTools, where you can analyze the elements in the DOM tree.

Another way to open Chrome DevTools is to select an option from the browser’s context menu. To do this, press the button with the symbol of three vertically aligned dots in the upper right corner of the browser. In the second step, find the “More Tools” option in the context menu that opens, and after hovering over it, select “Developer Tools” from the submenu that opens. This will open the tool and activate the same panel that the user was displaying the last time they closed DevTools.

Keyboard shortcuts to open Chrome DevTools

Windows, Linux ChromeOS

• “Elements” Panel – CTRL + SHIFT + C
• “Console” Panel – CTRL + SHIFT + J
• Recently closed panel – F12 / CTRL + SHIFT + I

MacOS

• “Elements” Panel – CMD + OPTION + C
• “Console” Panel – CMD + OPTION + J
• Recently closed panel – F12 / CMD + OPTION + I

Inspector mode

Inspector mode – is a feature in Chrome DevTools that allows you to quickly see basic information about the item that the mouse cursor is currently over.

The tool simultaneously locates the element in the HTML code and highlights a portion of it for quick preview by the user. The tool also works the other way around – hovering over a snippet in the DevTools window highlights the element on the page to which the snippet refers.

When Inspector mode is enabled (the Inspector icon is highlighted), left-clicking on the inspected element will display information about the element’s CSS styles in Chrome DevTools. This data is displayed below the page code preview window in the “Styles” tab.

The Inspector Mode feature in Chrome DevTools is a tool that is primarily useful for locating hidden elements on a page (e.g., using CSS code). It also provides a great assistance in verifying whether various elements of the site have been implemented correctly.

Device mode

Device mode – allows you to simulate the performance of a website on different resolutions and devices.

This tool allows you to check the layout of a page at any screen height and width. In addition to this basic function, it also provides automatic simulation of the screen resolution of the most popular mobile device models, as well as configuring the window size for your own device.

In addition, Device Mode allows you to limit the speed of your Internet connection to a range appropriate for the device you are simulating.

The main advantage of this tool from an SEO’s point of view is the ability to check the page layout for an unlimited number of screen resolutions. This allows you to verify the elements that cause the common problem reported by Google Search Console in the Mobile Usability Report – Clickable elements too close together.

Elements

Elements – is a tab in Google Chrome DevTools that allows you to inspect the HTML code of a page in the DOM tree. With this tool, the user can see how each element is nested and also search for individual parts of the code.

The latter option is particularly useful for SEO specialists. This is because it helps to quickly verify the presence of elements such as Schema.org structured data in the code, as well as elements as basic as the <title></title> tag or <meta name=”robots” content=”noindex”>.

To run a search in the “Elements” tab, use CTRL + F. You can then search the HTML code in the search box that opens.

Console

Console – allows you to run JavaScript code while the web page is already fully loaded. This is particularly useful for testing JS code before implementing it directly on the site.

Another very important feature of the Console tab is the ability to display logs and prompts about the operation of JavaScript code. This feature allows the user to verify whether the JS code embedded in the page works properly. For JavaScript errors, the Console tab displays detailed information about the fragment of code that generated the error, as well as the cause of the error.

This is a useful tool in the work of any SEO specialist to verify errors in the performance of the site. This translates directly into the ability to provide detailed implementation recommendations.

Network

Network – is a tab in DevTools for analyzing the page resources downloaded by the browser. Above all, this tool allows you to:

• verify the status of the requested resources,
• analyze the contents of HTTP headers (both request and response),
• perform waterfall analysis of the downloaded resources,
• simulate loading a page without requesting specific resources,
• simulate page loading with limited Internet bandwidth,
  • simulate loading a page without cache.

The “Network” tab in Chrome DevTools is an excellent tool for streamlining the work of an SEO specialist at the level of verifying the proper functioning of specific pages of a website.

Verifying the status of requested resources

The logs in the “Network” tab represent a table showing the status of the requested resources. It shows the following elements:

• Name – the name of the requested resource,
• Status – the server response code for the requested resource (e.g.: 200, 404, 403),
• Type – the type of the requested resource (e.g.: document, script, png),
• Initiator – it identifies what caused a resource to be requested,
• Time – how long the request took,
• Priority – the download priority of the resource (e.g: Highest, High, Low),
• Waterfall – the order in which resources are loaded.

Analysis of contents of HTTP headers

By left-clicking on the name of the requested resource in the “Name” column of the “Network” tab logs, the user can access data about HTTP request and response headers.

Waterfall analysis of downloaded resources

The last column in the “Network” tab logs provides detailed information about the downloading and loading of a specific resource. If you hover your mouse over the row containing the waterfall graph, you can see detailed information about the time the request was sent, how long it took the server to respond, etc.

Simulation of page loading without requesting specific resources

Simulating the loading of a page without a specific resource is an excellent way to see if blocking or delaying the loading of a specific page resource will affect the overall functionality of the page and the user experience.

To block a browser’s request for a particular resource, locate that resource in the “Name” column of the waterfall table and right-click the name of that resource. Select “Block request URL” from the context menu that opens.

Each time the page is reloaded, the resource will not be requested by the browser until the resource is unchecked in the “Network Request Blocking” tab below the waterfall table, or the current browser session is closed.

It is also possible to block requests for all URLs of a given domain. To achieve this effect, locate one of the resources belonging to the domain to be blocked in the “Name” column of the waterfall table. In the next step, simply right-click on the name of this resource and select “Block request domain” from the context menu that opens.

In this way, all resources belonging to the domain will be blocked from browser requests.

Simulation of page loading with limited internet bandwidth

Simulating limited internet bandwidth is a useful feature of the “Network” tab, which allows you to assess the website loading speed on devices with slow internet connection speeds (i.e.: smartphones).

To impose bandwidth restrictions on the browser, locate the menu button (three vertically aligned dots) at the top right part of the DevTools window in the Chrome DevTools tab. Select “More tools” and then “Network conditions” from the context menu that opens.

The “Network throttling” feature comes with pre-defined profiles:

• No throttling – no limitation
• Fast 3G – 560 milliseconds of latency and bandwidth reduced to 1.44 Mbps.
• Slow 3G – 2 seconds of request latency and bandwidth reduced to 400 Kbps
• Offline

In addition, users can define their own bandwidth throttling settings.

Simulation of page loading without cache

To disable the cache in the browser, select “Disable cache” in the “Network conditions” tab and refresh the page being analyzed.

The “Network tab” is a powerful source of knowledge about the site, for developers, SEO specialists and web analysts Not only does it enable you to identify resources that pose a problem in loading the page or simulate the absence of certain resources, but also to locate problems on the page that generate errors in Google Analytics (e.g.: incorrect assignment of a source to a session).

Performance

Performance – gives you the ability to see exactly how a web page loads under certain limitations, i.e.: with respect to Internet bandwidth and CPU.

In addition, using this tool, you can determine which page elements have a direct impact on Core Web Vitals metrics (First Contentful Paint, Largest Contentful Paint, Cumulative Layout Shift).

Performance also visualizes the loading of the website frame by frame giving the user the opportunity to preview each of them.

Functions hidden in the “Performance” tab are excellent tools that can be used by the SEO specialist to locate elements affecting Core Web Vitals metrics and also to verify the correct implementation of recommendations to improve these metrics.

Summary

The elements outlined in this article are just a fraction of the features provided by Chrome DevTools, which perfectly illustrates how powerful and useful this tool is. Being aware of the features hidden in this free module and knowing how to use them in your everyday work is undoubtedly a great added value for any developer, SEO specialist and web analyst.

The post How to use Chrome DevTools for SEO? appeared first on insightland.

For starters, however, it is worth making sure that your website is actually not indexed. It is easy – just type the command site:example.com into Google, replacing example.com with the address of the site you want to check. 

You should also remember to disable the SafeSearch filter, as it may block search results associated with certain websites. To do this, click Settings and then Search Settings: 

If you still cannot see your website in the search results, try using the site: command, followed by the full website address, e.g. “https://www.example.com”.

Still no results? This probably means that Google’s robots haven’t come across it yet. This can happen to brand new websites (which Google has not found yet, so it has not had a chance to index them), as well as to new subpages added to existing and previously indexed websites.

To speed up indexation, consider creating a Google Search Console account, verifying the domain and adding a sitemap in .xml or / format and try to index a specific address by adding it to the queue in the field below:

And then click the button highlighted below:

It can also happen that the home page is properly indexed, but for some reason other subpages, or some of them, have not been indexed. There are a number of possible reasons why this happens:

• The website is available both with and without www, without redirection

If a page is available using both versions of the address and both return a server response code 200 indicating a correct page without redirection – Google may be restricting indexation of at least one of the versions. This is a common error that can be resolved by implementing a permanent redirect from one version to another (i.e. one that returns a server response code of 301). If both websites are new – it doesn’t matter from which page we make the redirect, if on one of them some results have already been indexed, it is worth making a redirect to that page.

• The website is blocked from being indexed

Indexation problems can also occur if a website has directives in place that prevent indexation. This can be done through the robots.txt file (disallow directive), .htaccess (noindex, nofollow) or even directly in the meta robots (noindex, nofollow).

Tip: for a popular content management system such as WordPress, users often tick the anti-indexation checkbox during installation and then forget to index the site manually – it’s worth bearing this in mind when looking for possible sources of indexation problems!

• There are errors in the website structure

If certain subpages in the website structure are not internally linked and do not appear in the .xml sitemap, Google will have a hard time indexing them. It is worth ensuring that the flow of internal PageRank is correct and that each relevant URL is included in the internal linking structure of the page, i.e. that there is an internal link leading to it from another subpage that has already been indexed.

• Subpages and content are duplicated

If a website contains too many duplicate pages, Google may consider that it has too little unique content and will refrain from indexing it.

• The website takes too long to load

Robots that render and interpret websites do not wait indefinitely for a subpage to load. If the page does not load within the specified time frame (some reports suggest 4-5 seconds), it will most likely not be indexed. It is worth using the PageSpeed Insights report and make sure that the speed indicator is between 80-90 points (which translates into loading time of less than 2 seconds).

• The website has no content

The absence of content, as well as its duplication, causes the value of specific subpages in the “eyes” of Google’s algorithm to drop dramatically. This could be another reason why subpages will not be indexed.

• The website does not comply with Google’s guidelines

Penalty from Google (commonly known as a “filter”)

A penalty from Google (commonly called a “filter”) can be imposed when a website does not comply with its guidelines, such as when it:

• hides content on the site,
• applies cloaking (i.e. content presented to robots differs from that presented to the user),
• obtains spammy links on external sites,
• is worthless to the user and created specifically to obtain traffic from a search engine,
• is a copy of another website with no added value or unique content, or
• the domain on which we have placed our website in the past has already received a penalty from Google, contained spam or illegal content

• The website is experiencing technical issues

If the page is designed on Flash, important content is presented in Ajax, contains an incorrect http header of the main page (other than 200), or, for instance, is marked by Google as “Soft 404”, i.e. a page which returns the server response code 200, but the search engine decided that the subpage should return the 404 status. This happens, for example, when the subpage has no content or when Googlebot “thinks” the subpage is buggy, in which case Googlebot may also decide not to index it.

• Temporary redirections have been set

If, for example, a website is switching URLs and redirects from the old address to the new one have been set up via temporary redirects, i.e. 302, it is likely that the new address may have, at least initially, indexation problems. If we are changing the address, we should use a permanent redirect (returning a server response code of 301). The use of a temporary redirect (302) should be thought through and not implemented without reason.

• The website is spreading viruses

It may happen that our website has been infected and becomes dangerous. Again, Googlebot will probably decide not to index it, or even de-index it if the problem wasn’t there to begin with.

Such deindexing will appear in “Manual actions” in Google Search Console. It shows all actions taken by the “verifiers”, i.e. Google employees who check whether the website complies with Google’s guidelines.

The reasons behind indexation problems are endless. We hope that our list will help you diagnose the most important and popular ones, making your website more visible for Google search.

You need assistance with technical optimization of your website? Is your website not visible enough in search engines? Are you looking for experts to help you prepare and implement a complete positioning strategy for your brand? We look forward to hearing from you.

The post Why is your website having indexation problems? appeared first on insightland.

Trends Now

In June, we can prepare for summer sales, e.g. clothing, which for many online stores is a great opportunity to sell collections in stock. As it gets warmer outside, many consumers are looking to buy garden pools and other water accessories to ensure their own comfort and refreshment during hot summer days. Stores offering water equipment may already see greater interest in their product range in June, which will continue for the next two months.
Online bookstores, in line with search trends, should also extend their promotional efforts to summer books, which readers are already searching for online in June.

Let’s check Seasonal Trends in Numbers

Summer sales (search volume – 18 100)

Above ground pools (search volume – 550 000)

Kiddie pool (search volume – 246 000)

Kayaks for sale (search volume – 165 000)

Summer books (search volume – 4400)

What are the upcoming trends? Summer 2020 Seasonality Trends

In the coming two or even three months, e-commerce industries offering typical summer and holiday products will experience a real sales boom. It is worth remembering that the competition is not sleeping and those owners of online stores who prepare in advance for the season will gain the most.
Therefore, June is the last moment to look at upcoming trends in our category and optimize the store for popular key phrases of the holiday season. Over the next two months, especially if summer turns out to be extremely hot, product categories such as: summer clothing, air conditioners, school accessories (i.e. preparation for return to school) or bicycle equipment will grow in popularity.

Summer outfit (search volume – 1 600)

Air conditioner (search volume – 1 200 000)

School supplies (search volume  – 368 000)

Bike shop (search volume – 550 000)

What Are the Pro Tips for the Summer Season 2020?

1. First of all, it is worth preparing your store in terms of relevant content related to the summer season, so that your products will be easier to find for users. A good step towards increasing the visibility of the store in organic results in the season is optimization of metadata, category or product descriptions for phrases related to the summer.
   
   
2. If you have a blog or a guide section within your store, prepare a compendium of knowledge about summer products for your customers.
   Share some tips on choosing the right size, product model or matching the clothing to the shape of their figure. If you offer specialized products, such as water or sports equipment, publish articles that answer questions frequently asked by customers. Remember to point out products to accompany your recommendations.
   
   
3. Use the power of conversational keywords and add them into the blog section content.
   For example, instead of using the header “Above ground pool in our online store” use the phrase “Where to buy above ground pool?” and then answer this question by pointing to your store. This way you will increase the chance that your store will appear in the voice search results.
   
   
4. Prepare your server for increased traffic in the summer season. Thanks to this, you can prevent the situation where users are not able to view elements of the page in the period of the greatest interest in your products.
   
   
5. Monitor the position of key phrases related to the summer offering. If you notice drops or current positions are below the top 10, thus not generating organic traffic to the site, take a look at the technical aspects of the store which can negatively affect the store’s position in the search results. You can also think about implementing off-site activities, such as link building.

What if summer is a dead season for your store?

Of course, not every e-commerce will experience an increase in traffic in the summer – it is closely related to the type of product range. If your store practically does not generate sales in the summer, but it does so around Christmas or at the beginning of the cold months, use this time to prepare for “Your season”. Remember that it usually takes from 2 to 4, or even 6 months to see the effects of SEO efforts, so if you start to implement some solutions now, you can expect them to yield some results in December.

1. Create a section dedicated to your Christmas offering in your store. It can be a separate landing page within the domain of the store or an existing store category that you will optimize for Christmas phrases, eg “Christmas gifts”, “Winter shoes” etc.
   
   
2. Prepare gift guides or stylebooks related to your product lines. Strengthen them with internal linking within your store and start promoting them with external activities, e.g. link building. With this, you will increase the chance that around November, when users start searching the Internet for specific topics, your guide books will occupy top positions in search results.

Did you know that Google announced the implementation of a very large and important update called Google Page Experience Update in 2021? So use the dead season to prepare yourself for it. In the article on our blog, you will find some tips on what to pay attention to: https://insightland.org/2020/06/05/user-experience-in-seo/

Take advantage of summertime to increase traffic on your site

Regardless of whether your product range is very popular in the summer or not, it is a great time to work on increasing the number of visits on your e-commerce website. The tips I’ve shared with you are a great starting point. If you want to use the upcoming months even better, I’ll be glad to support you with my experience. Both in terms of technical improvements affecting the position of the store in search engines, and insightful content strategies that will help you stand out from the competition. Have a great summer season!

The post Update on Summer 2020 Seasonality Trends appeared first on insightland.

To position your website well, depending on the needs and your SEO strategy, we need to focus on several areas. We check the technical SEO aspects of the website, create useful, interesting content for the user, take care of quality link-building and many other aspects. The new Google algorithm update announced for early 2021 marks areas where we need to focus even harder to ensure organic website visits – regardless of whether it is an ecommerce store or an image site.

User experience as a Google ranking factor

Companies have turned their attention to the so-called “User experience” in interacting with a site, and this is a factor that is objectively difficult to evaluate. How to check if the first impression was good? How do you know if a user is frustrated when using your site? It turns out that there is a way to do it – a technical way. After the update, Google will evaluate several factors that make up the so-called “Search signals for page experience”.

Source: https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html

Factor 1: Core Web Vitals. Technical measures of experience

The “metrics for a healthy site” implemented in Chrome are special parameters that will allow to assess whether the site makes a good impression on visitors and whether it is convenient to use. Core Web Vitals consists of:

– Page loading time – measures (in seconds) the perceived loading speed and marks on the page loading timeline the point when the main content of the page will most likely be loaded.

– Page interactivity – measures (in milliseconds) the time from which the user first interacts with the page, e.g. by clicking a link or button on the page, until the browser is able to respond to this interaction.

– Visual stability – measures (in points) unexpected changes in the appearance of the page, shifts of buttons and links that prevent the user from interacting appropriately (e.g. when the user wants to click on a link, but the content of the page shifts, which makes him or her click something else).

Measuring Core Web Vitals parameters requires the involvement of SEO specialists and web developers – they enter the appropriate code into the page that allows to analyze its performance and compare it with the requirements of search engines. They will also see to it that this performance improves.

Factor 2: Mobile Friendliness for a better user experience

We have already mentioned it many times before – optimization for mobile is a must-have for both user convenience and website positioning. And it will be even more important after implementing the new Update from Google.

Most web development companies, with the support of an SEO agency, make sure that mobile users can use the site in an convenient manner – without undersized images, hard-to-read texts or some elements moving out of place.

To make sure your site is doing well in this field, I recommend a simple test – entering your company’s website address here: https://search.google.com/test/mobile-friendly

If the result of mobile friendliness is good, you don’t need to worry about this key element. If not, you need an insight from a specialist who will investigate the reason. And who will later help in optimization.

Factor 3: Safe-browsing means better organic traffic

Another element indicated in the Google Page Experience Update is adequate website security. Google will evaluate your site taking into account whether it contains malware software or misleading content. Appropriate site security will become even more important.

You can learn more about the examples of problems mentioned by Google here: https://support.google.com/webmasters/answer/9044101. It is worth taking care of safety not only because of the new positioning guidelines, but also simply for the comfort of yourself and the clients.

Take care of experience, get better position in search engines

We hope you understand more about the new update from Google and the issues that will be crucial for your site’s organic position. The goal is simple – take care of the users, and they will repay you with a higher position in the network.

Some of the problems on the site – such as misplaced elements or poor performance on mobile browsers – you’ll see with the naked eye. Others you can just overlook. The good news is that both can be captured and optimized. As a result, your client’s experience in interacting with the site will increase, along with its organic position in Google and the frequency of search engine visits.

The post What is user experience in SEO? The Google Page Experience Update appeared first on insightland.

Why Content?

First of all, because I am a big fan of creating valuable (I.N.E.: interesting, engaging and natural) content for the user. What does this mean in practice? Everyone can have a different definition of a valuable content. For me, it is a content that answers the most frequently asked questions about a given issue, which encourages users to read the whole thing, be curious about the links it contains, related sources and, finally, make them come back to the site. Creating valuable content means its continuous improvement and constant expansion of knowledge about the needs of the audience.

Properly prepared, planned and edited content, without copywriting mistakes not only provides information that the user needs at a given moment, but also helps to build credibility and brand recognition. The more it will be remembered by the reader, the greater the chance that they will simply return to the website or – in a situation where they will have to choose between our brand and the competition’s – they will be more willing to focus on the one they view as an authority.

Valuable content is not marketing gibberish saturated with key phrases. Under no circumstances should we fool our reader. If they visited our site because they entered the phrase “how to match running shoes” in the search engine, let’s not give them an article about the latest model from our collection. In return, let’s provide a professional guide created with a specialist which accurately describes parameters of running shoes that should be taken into account, how to pick the right size, what is the pronating or supinating foot, and how it affects the selection of running shoes. If the shoes we offer are dedicated to runners, nothing stands against presenting our model in a natural and unobtrusive way and thus give the user the opportunity to learn about it and make an informed decision about their purchase.

I like how https://www.runningwarehouse.com/ has solved the issue of valuable content for the user. By entering the phrase “how to choose running shoes” in the search engine, we get the result at position 0, i.e. as a featured snippet. The article itself in this result is not too extensive, but presents, in a coherent and specific way (in 5 tips), advice related to the topic and offers the user related articles. The source code of the article is optimized for SEO – among others, the appropriate structure of H headings was used and the alt attribute was used in the pictures. Good job! 

Returning to the main topic of this article, building traffic using content during a period of decrease related to seasonality, factors beyond our control, including crises, requires us to carefully analyze and understand the needs of users in the context of the current situation. Emotional support, inspiration, ensuring a sense of security or maybe providing entertainment that will allow audience to break away from everyday life for a moment? The style in which we communicate with users will largely depend on the type of problem we’re facing.

Optimization of Category Descriptions in the Store

The way you optimize category descriptions in your fashion eCommerce will depend to some extent on what causes the decrease in traffic, as well as how “flexible” the presented category is.

Let’s take the example of the swimsuit category which is normally the most popular in the summer, and attracts less interest due to worse weather – not favorable for sunbathing – or due to the economic situation making us give up our trips to warm countries.

When creating a description of the category for such an assortment, we should first of all do a thorough research of the key phrases that are associated with it, taking into account all types of outfits, with an emphasis on those that we can put on for a swimming pool or waterpark, i.e. regardless of the weather or season.

It is also worth remembering to include H2 headings in the category descriptions which will contain keywords describing the range of products with potentially wider interest than only in the season, such as “Sports swimwear”, “Swimwear for aqua aerobics” “waterpark “,” spa swimsuit “,” swimsuit for swimming “etc. Thanks to this, you will increase the chances that these headers will appear in SERP as an extension of our result in the form of the so-called sitelinks.

Both in the category descriptions and in the metadata, it is worth including information on promotions or sales, of course, if you have them in your sales strategy. Category descriptions may, therefore, include phrases such as “swimsuits outlet” and “swimsuits sale”.Here is an example set of key phrases that you can optimize for this category:

• sport swimwear (search volume 5600)
• athletic swimwear (search volume 3100)
• sport bikini (search volume 600)
• athletic bathing suits (search volume 1000)
• swimming pool bikini (search volume 100)
• swimming pool suit (search volume 800)
• swimwear outlet (search volume 1500)
• swimwear sale (search volume 5500)
• swimsuits for water aerobics (search volume 470)
  

Metadata is where you can start using specific values, for example, information on sales discounts or products in an outlet at a price from… This way, you will increase the attractiveness of our result in the search engine and make it stand out from the competition. Here is an example of what this result would look like after optimization, including also emoji characters that can have a positive effect on CTR.

Title: Sport swimwear outlet over 70% sale ✓ in our online store
Description: Check out our offerSport swimsuits for men, women, children ➤Swimwear for all shapes and sizes Best price now from USD 19.99 Order now✓

Another example that I want to present are dresses. They are popular all year round, but the popularity of specific types changes depending on the season. In the summer, we are looking for those ethereal, light, with straps, in the winter – for warmer ones, knitted, with long sleeves.

If the range of dresses is located under one URL in the structure of our store, it is worth optimizing its description so that it includes phrases related to broad selections and a wide range of possibilities.

It is worth paying attention to the fact that usually spring dresses can also be worn in early fall as well as in summer, depending on the weather. So, if you can’t sell the current collection in spring, you can present it in the fall. It is good to take this fact into account at the stage of creating category descriptions and metadata.

In addition to phrases related to seasons, it is worth considering those describing styles, lengths, sizes, styles or occasions. Here’s a phrase suggestion:

• white dresses (search volume 279 000)
• long sleeve maxi dress (search volume 35,000)
• romantic dresses (search volume 1800)
• dresses for a date (search volume 1900)
• office dresses (search volume 3600)
• casual dresses (search volume 76 100)
• dresses for short women (search volume 2 200)
• jeans dresses (search volume 18 400)

The metadata itself can also be changed depending on the season. In spring, they can look like this:

Title: Spring dresses long sleeve ➤ maxi, midi, mini dresses
Description: Discover stylish dresses for spring in our online store All shapes and sizes Check spring fashion trends 2020. Quick deliveryOrder now✓

Whereas for the fall season, they can be as follows:

It will also be a good idea to add a word related to the season in the title of the product itself, which will further enhance the visibility of the site for seasonal phrases.

Landings. Custom Categories in the Store

If our store offers a wide range of clothing and footwear and only part of the category ‘suffers’ from seasonality, it is worth considering creating themed landing sites that will act as a kind of category.

This functionality is normally solved by means of filters, thanks to which we can choose a specific feature of the products. The issue of filters from an SEO point of view is a topic for a separate article that will appear on our blog soon.

Landings are therefore separate subpages with their own URL which should be placed in the structure of the site and allow the crawlers to index them.

The idea of ​​creating such landings is to develop additional key phrases that do not match any of the current categories or relate to an area that includes several categories. 

I will use another example.

The online store has a very wide range of clothing, both seasonal and year-round. In fall and winter, shorts, flimsy dresses or tops are not selling at all. While in summer – pants, sweatshirts and jackets. You can therefore get additional traffic by creating categories based on phrases such as:

• office party outfit (search volume 270)
• vintage style clothes (search volume 2600)
• club party outfit (search volume 390)
• concert outfit 9search volume 24 300)
• hiking clothes (search volume 6700)

This way, on a given landing you can present products a potential customer can use to create the desired styling even out of season. After all, who said that shorts are only intended for the summer and cannot be put on at a club party?

However, if the decrease in traffic is not a matter of seasonality or weather, but the effect of the crisis that many companies in the fashion industry are currently facing, focusing on landing may not be the right choice. In this situation, I would bet on landings that offer products ideal for a gift. Birthdays, anniversaries, Mother’s Day, Children’s Day or Christmas are occasions that are hard to imagine without presents. So you can create gift categories for our customers that will suggest products recommended as a gift. It is also worth considering creating special gift vouchers that can be an alternative to buying a specific item. When planning to create gift landing sites, you may consider such phrases as:

• unique christmas gifts for her – (search volume 2400)
• gift ideas for best friend female – (search volume 3000)
• birthday gift ideas – (search volume 27 100)
• gift ideas for teenager – (search volume 11 100)
• gifts for fashion lovers – (search volume 200)

The whole art of generating traffic using this type of landing is not only the appropriate selection of topics and products, but also the preparation of properly optimized descriptions, as you would do in the case of categories, in accordance with the previously described principles. It is worth supplementing this description with styling tips that will allow the user to match several products and create a given stylization from them.

You can look for inspiration using Google search engine and its autocomplete feature  which will tell us what users are searching on the Internet:

When creating this type of landing, you should be careful not to duplicate the content and phrases of existing categories. For this reason, the unique content (description, headers, metadata) optimized for relevant key phrases that will not cannibalize with those contained on other subpages of the store will be of key importance here.

Once you prepare such a landing, you should make sure that search engine robots have access to it and can index it, put a link to it in the structure, preferably on the main page – if possible, in the store’s menu – and take care of its internal linking.

Blog

The blog section in the store is one of the most powerful tools for generating valuable traffic focused on the right target group. It is a blog that can help us attract users and arouse their interest, provided that its published content will be the result of a thoughtful strategy.

Using the blog, you can “prepare” users for the upcoming season, offering them 2-3 month guide content in advance, which will also build their confidence in the brand. Blog articles can provide inspiration, advice and specific tips related to choosing the right product, for example:

• bathing suits for body types – (search volume 2800)
• swimsuits for big busts (search volume 2800)      
• swimsuits to hide belly pooch (search volume 490)      
• swimsuits for large busts (search volume)      

• best fitting jeans – (search volume 1600)
• jeans for men with big thighs – (search volume 1300)      
• jeans for pear shaped body (search volume 270)      
• best jeans for short women (search volume 1200)      

• winter fashion 2020 – (search volume 1100)
• fashionable winter jackets (search volume 300)      
• what to wear in winter (search volume 500)      
• new fashion trends (1500)      

• dresses to wear to a wedding (search volume 32 400)
• wedding dress for winter (search volume 13 400)        
• what to wear to a wedding (search volume 30,000)        
• wedding dress for body type (search volume 810)        

When preparing phrases for blog articles, it is worth remembering to include different types of phrases in them, so that our content will reach a wide audience interested in the topic. I also recommend you to check an article on our blog devoted to this topic: https://insightland.org/2019/08/21/seo-keyword-research-best-practices-you-should-know/

A very good source of information on the popularity of issues related to a given topic, which is worth including in the articles, is the Answerthepublic.com tool, thanks to which you get virtually all possible combinations of search queries, as in the example below:

Such a map of concepts will be helpful in creating the content structure and its optimization for the widest and thematically related group of key phrases. It will also allow you to plan complementary topics that you can use in further content strategy and building interest among users.

This kind of blog articles you can distribute in advance through newsletters or social media channels, preparing our clients for a given circumstance and thus constantly keeping them in touch with our brand. Articles can also promote products matching a given topic in a subtle and unobtrusive way, directing them to the store or to a specific category.

However, how to approach the issue of engaging and interesting content on the blog in the situation we are in today, when many countries imposed restrictions on moving away from home or using public facilities, shops and shopping malls? 

It is hard to imagine encouraging customers to shop for fashion or promoting the latest collections during social isolation. During this period, it is worth focusing on strengthening your ties with them, supporting them and building your authority in their eyes. For them, our blog can be a place where they find inspiration how to cope with the quarantine, so as not to simply go crazy in four walls. 

Topics such as:

“Comfort and elegance at home, that is styling for work … remotely”
“Summer wardrobe overview”
“7 ways to get bored at home”
“How to organize a home gym”

Additional Support for & with the Local Community

Many companies from the fashion industry assumed that if they could not implement their sales plans at that time, they would use their facilities to help. This idea is noble and in the current situation not only puts the brand in a favorable light, but also inspires current or potential clients to support such initiatives and unite in a common goal.

The purchase or making of masks and providing them to hospitals free of charge, financial support for organizations or small entrepreneurs who lost the most in the mandatory quarantine and many other actions are at a premium in the current situation.

Personally, I fully support such initiatives and I’m even more proud that our client Medicine is strongly involved in helping local hospitals and organizes actions to support medical facilities in the fight against coronavirus. They created a dedicated Landing Page in Polish to provide information about the initiative: https://wearmedicine.com/l/maseczki-dla-szpitali

“Recently, together with ANSWER.com, we donated 20,000 masks to hospitals. The response was amazing! Many of you came to us declaring an individual desire to help. We are proud that we have such clients. We admire your big hearts and meet you. From today on wearmedicine.com you can buy any number of masks for PLN 1.50 per item. We will deliver masks to Specialist Hospital No. 1 in Bytom. Support us in helping. Remember that together we can do a lot! You can buy the brick mask under the link.

#wearmedicine #wearetheanswear #togetherwehelp”

Hundreds of clients have made a contribution within the campaign and further 30,000 masks have been sold on both platforms within just a few days. The production process is just about to end and the masks will be donated to hospitals within the next few days. 

Well done Wearmedicine! 

Using the blog to communicate this type of initiatives will, therefore, be a way for readers to get to know the brand better and be able to identify with its values. In this difficult time, we need to believe that good deeds come back to us and that we should be guided not only by reason but also by heart in our business.

The Power of Valuable Content

Now you can see how valuable content allows you to position your fashion eCommerce online and deal with unexpected events. I hope that I will inspire you to make optimizations and improvements tailored to the needs of customers. 

Remember that the analysis of the situation will allow you to most effectively adapt your actions to the needs of your store and clients. And ongoing risk analysis, as well as proper use of the contour, can improve the traffic. At the end, it is always worth to take a look at products and services from a creative perspective and – if you have the possibility – to use your strengths to your advantage.

The post Content Optimization. Fashion Industry in Ecommerce in Search of Lost Traffic. Part 2 appeared first on insightland.

Unexpectable Organic Traffic Drop in Fashion Industry

Experienced fashion retailers operating on the market for years have developed sales strategies that take into account the variability of seasons and consumer needs. Thanks to this, they are able to adjust their activities so that they generate satisfactory results. Smaller companies or eCommerce stores who have just recently started their online business, usually need time to gather reliable data on which they could base their forecasts. The first years of online activity are dedicated to learning how to function in the online reality. It is time for drawing valuable conclusions from the analysis of the quantity and quality of traffic, the sales path of users and their behavior within the website. Without historical eCommerce data, it is harder to predict consumer behavior in a changing situation and they can also experience the negative effects of such unexpected changes.

Seasonality of products

The cyclical variability of consumer needs throughout the year is a phenomenon that significantly influences sales in many industries. ECommerces that offer seasonal products must be aware of the fact that demand will be visible over a specific period of time, usually over 3 months. In other periods of the year, interest in a given group of products will be much lower which will also translate into lower traffic and sales. This refers to stores offering only clothing dedicated to winter sports or swimwear and beach accessories. In the case of eCommerce with a full range of clothing, this type of decline in demand for a given range is evened out with other products. So they may not feel the negative effects of seasonality, because properly prepared online strategy, both in terms of SEO and SEM, is able to fill gaps in traffic and sales.

Seasonality in the fashion industry varies depending on the location and length of the seasons, which determines the demand for a given group of products. Seasonality is most felt by eCommerce where the 4 seasons are characterized by a clear temperature amplitude, and therefore the clothing itself is very diverse.

In this case, online stores must be well prepared for a short period of seasonal peak, because otherwise, the competition will take advantage of this moment better and thereby capture the majority of traffic.

An example of the seasonality of products in the context of the popularity of phrases in organic results:

Weather anomalies

This element is somewhat related to seasonality, but it is characterized by unpredictability, which makes it difficult for fashion eCommerce stores to prepare in advance. The weather anomalies greatly affect the sales of seasonal collections, because it is enough that the winter is mild and snowless, and collections of down, thick jackets or insulated boots will not be popular among customers. A similar shift can be observed during a cold and rainy summer, when dresses, sandals or swimwear can sell worse than in the hot sunny season.

In the fashion industry, seasonal collections are prepared well in advance and the launch of their sales is scheduled for a specific time. Let’s assume, however, that the winter will be exceptionally long and cold, which means that changing the spring wardrobe will move in time, which will also delay the sales of spring collections and thus shorten their duration. This in turn will have a large impact on sales of seasonal clothes at regular prices and the need to lower prices to sell out stocks. 

In the context of SEO, this means a decrease in organic traffic and conversions, and thus high positions for keyword phrases related to the spring range will not generate the expected number of visits.

Online stores offering a full range of all-season clothing must adapt to this type of weather variation and modify sales policy and online activities so that, despite adverse circumstances, seasonal collections remain attractive.

Let’s take for example the weather in Poland which is characterized by clear temperature differences depending on seasons. In 2019, the summer months were characterized by record-high temperatures and a large number of rainless days. This weather anomaly has a correlation in the popularity of the phrase “swimwear” because, as you can see in the screen below, the number of searches has also reached its peak over the last few years:

This weather anomaly was a definite surprise (in this case, definitely very favorable) for swimsuit manufacturers. However, if manufacturers rely on last year’s data, while this year’s summer in Poland turns out to be cool, interest in this type of assortment will decrease, which will result in fewer visits and thus lower sales.

Unpredicted situations and crises

What can completely change consumer behavior and affect the implementation of sales plans in eCommerce are various economic crises. It is difficult not to mention the current situation related to the global epidemiological threat of the Covid-19 virus, which almost instantly turned upside down many businesses and forced their owners to reformat their activities.

The fashion industry turned out to be one of those who felt the effects of this phenomenon and, consequently, the consequences of quarantine extremely severely. Changing the needs of consumers in times of danger and the related decline of interest in clothing and footwear, restrictions in many countries related to closing access to public space, encouraging people to work remotely and not leaving home are the main problems faced by shops offering an assortment of the fashion sector. The crisis we are currently facing has hit the fashion brands, forced to close their stores, resulting in huge financial losses that online sales may not be able to compensate for.

According to McKinsey’s predictions, in 2020 revenues of the entire fashion sector may decrease by 27 to 30%.

The above obstacles, which can be encountered by eCommerce stores from the fashion industry, largely determine the approach to online activities and SEO strategies.

Dealing with Lower Traffic in the Fashion Industry

Although the unexpected situations and obstacles described in the article are associated with inevitable losses in sales, my experience shows that there are ways to deal with declines. A properly prepared content strategy focused on SEO effects can play a big role in this process. It is also worth preparing eCommerce for specific circumstances to be ahead of the competition. In the next part of the article, I will describe how the content helps the fashion eCommerce deal with challenges and crises and give you examples of measures to support it.

The post Challenges to Overcome. Fashion Industry in Ecommerce in Search of Lost Traffic. Part 1 appeared first on insightland.

What is Google My Business?

Google My Business is a tool for businesses and organizations that enables to manage online visibility in Google Search and Maps. For your customers, it can be a source of the most up-to-date information about your business. It also lets them review your products or services that may additionally increase the attractiveness of the business. For your company, it is a possibility to tell your story, engage and attract new clients. Additionally, it gives better results if you optimize it taking into account your SEO keywords.

Important note

To create an account, your store has to have an offline location. Businesses that operate exclusively online cannot create GMB accounts.

What Information to Add in Google My Business?

As your GMB account is at the same time a signpost and business card of your company, it has to include relevant and updated information. Some of the basic elements you can add to include:

• Business name 
• Business Categories
• Service Area Details 
• Operating Hours
• Phone Number
• Website Link
• Logo and Images
• Business Address
• Posts with Offers and Updates

Which Features of Google My Business are Now Removed or Delayed?

All changes in Google My Business are reviewed by Google’s team which is currently limited as they prioritize critical health-related businesses. That’s why, due to the pandemic, Google restricted the ability to add and edit some of the GMB elements. 

Companies not related to health sector can expect a delay in accepting changes such as business information (special hours, temporary closures, business descriptions), new listings, claims etc. What’s more, Google temporarily will not be publishing any new reviews, reviews’ replies or Q&As. 

Remember to use “special hours” mark if your business has changed working hours during this period. If your company is shut down for more than two weeks you can select “temporarily closed”.

How to Make Google My Business Rank Higher?

Google My Business may be a great addition to an SEO strategy. Improving the account increases the possibility that your business will appear in Local Pack – a section of free Google’s search result responding to users’ queries or in Google Maps. There are some key steps to make it possible, such as:

• Verifying your business, 
• Picking the most relevant categories to your business,
• Filling out the profile completely, 
• Posting accurate and up to date information, 
• Asking for reviews, manage and respond to them (temporarily you cannot add or respond to reviews),
• Writing and updating posts on GMB.

Additionally, you can optimize a GMB account for keyword phrases that refer to your offering and are relevant to your clients.

Google My Business as an Online support

Now, you know what Google My Business is, what kind of information you can add, even during the restriction period, and what are the basic SEO steps to make it rank higher. 

Remember to carefully think through what to post on your account so it can be easily found by users and catch their attention. And of course, keep in mind that optimization is a key to make it succeed. If you have questions about GMB optimization, feel free to contact us.

The post Google My Business and SEO – What Should You Know About it? appeared first on insightland.

WordPress offers thousands of plugins dedicated to both beginners and more advanced users. You will also find there SEO plugins and tools. They provide website images and graphics auto-optimization, improve website load time or calculate keywords density (user’s intent). We’ve picked the best ones just for you.

Firstly, you need to know that installing too many plugins is not recommended. They can slow down the load times, and the loading speed is significant for positioning. Still, the following plugins are must-have, because they help you optimize the speed, making the use of the website even easier. 

What are the Best SEO Plugins for WordPress?

1. Yoast SEO 

It guides you as to what needs to be changed and improved in the website in progress. With Yoast SEO, you can generate a sitemap, insert headers and add meta tags or calculate keywords density. It is very useful for building a blog on WordPress. It helps you optimize e.g. articles in terms of key phrases’ frequency and their proper location, or meta description settings, etc.

User-friendliness is a huge advantage of Yoast. It allows for a comprehensive website optimization and is also compatible with Google Search Console.

Irena Zobniów, Co-Founder & Head of SEO, Insightland

I find it one of the most useful add-ons when building a blog on WordPress. It helps me with aspects necessary for SEO, such as URLs, text optimization, canonicale, etc. quickly and intuitively. A really useful plugin.

Marcin Gaworski, SEO Expert, Insightland

2. WP Super cache 

It speeds up the website by, for example, enabling relevant caching. This reduces the server response and website load time. It can work in two ways, in Expert or Simple Mode. WP Super cache improves performance indicators needed to determine the subpages ranking in search results, as well as the user experience.

Lightening the load on hosting space and reducing the server response time significantly – these are the evident advantages of installing Super Cache. I also appreciate its ease of configuration.

Irena Zobniów

The plugin is great for configuring Cache quickly, but not only for that. After implementing and setting it up properly, which is very simple, we have noticed a significant improvement in the website speed. Personally, I use the plugin whenever it comes to working on WordPress.

Marcin Gaworski

3. Autoptimize 

Autoptimize is an additional plugin that speeds up the website by, for example, code minification, setting up critical css and JS optimization. Just like WP Cache, it reduces the load time and thus improves the website positioning in search engines.

Autoptimize makes the optimization process automatic, which will benefit less technically apt users. It is also lightweight, so it does not interfere with the system. The extra plus goes for a simple and user-friendly interface.

Irena Zobniów

This is another plugin I use and I find it necessary when working on WordPress. Its proper configuration can clearly speed up the website.

Marcin Gaworski

4. Wordfence Security 

Although it is not a plugin dedicated only to SEO, it needs to be included on the list. Wordfence Security ensures the website’s security, prevents attacks and automatically blocks hacking attempts to the admin panel, for example. Wordfence Scanner checks core files, themes and plugins for malware, dangerous URLs, SEO spam and malicious redirects.

It protects the website from the most frequent attack attempts as well as SEO spam.

Irena Zobniów

The plugin managed to block hundreds of thousands of attack attempts, when I worked on WP for my clients. It also easily helps to find infected and potentially infected files, which significantly improves the website security.

Marcin Gaworski

5. Akismet Anti Spam 

It checks the website comments and forms to prevent the publication of malicious content. It has browsing history, so you can check which comment has been detected or deleted. The reject feature blocks spam, saving disk space and speeding up the website.

Akismet Anti Spam is a plugin that works automatically. You don’t have to filter out unwanted comments manually. It will save your working time and pay off with a faster load time.

Irena Zobniów

It’s a plugin from the «invisible» series – once enabled, it automatically categorizes spam, and in 90 percent of cases I had no need to look into the spam folder, because it correctly assigned unwanted comments.

Marcin Gaworski

6. Smush – Compress, Optimize and Lazy Load Images 

The plugin checks all the images you add and those already posted on the website. It is designed to remove excess data and scale files. Smush compresses and optimizes files, allowing for faster loading of the page and a better search engine ranking. Smush allows for single and bulk compression. We can optimize up to 50 images at a time. This is a free plugin that compresses images to 5MB without any limits. Additionally, it is intuitive and easy to use.

I’d recommend working on optimizing photos before uploading them to the server. However, when too large images have already been uploaded, the plugin will bulk-optimize them. What’s more, it will help with lazy loading implementation. This way, listings with lots of images will not slow down the website significantly. Instead of loading all the photos on a given subpage right away, only the ones needed at the moment are being uploaded.

Marcin Gaworski

* 7. kk Star Ratings

Finally, a plugin from the “good-to-have” category.  Especially if you run a blog on your website. KkStar Ratings makes it possible to involve users by adding an asterisk rating for each entry. Google will display the rating in the search results. Potentially, the plugin can increase the website traffic. Its configuration is customizable and surprisingly easy: you can choose the asterisk color and where they will appear on the website.

Apart from its functionality, I think that the plugin can have a real impact on keywords positions. With asterisks optimized for microformat, they are displayed from the search results, thus increasing CTR, which in turn can affect specific keywords positions.

Marcin Gaworski

The Plugins Support a Comprehensive SEO Strategy

As you can see, with a few simple add-ons you can speed up your website load time and increase your visibility in organic searches. Remember that plugins are tools that support website positioning efforts. To see the results, you need a comprehensive SEO strategy as a basis for actions being taken. If you have any questions about optimizing websites on WordPress or using specific plugins, don’t hesitate to contact us!

The post SEO Plugins for WordPress recommended by experts appeared first on insightland.

Trends Now 

When it comes to online search trends, the most popular phrases in March are those related to the transition of winter into spring. This is most significant for the e-commerce industry, especially in the clothing and footwear category which cannot complain about the lack of customers and sales this month. What stands out especially when it comes to seasonal trends in March is certainly the International Women’s Day which every year enjoys great popularity, and this trend is effectively used by stores offering products that are perfect for a gift on this occasion, as well as the catering & hospitality industry which encourages people to choose their services on the occasion of this special day.

Let’s check Seasonal Trends in Numbers:

Spring clothes  (search volume: 18 100)

Spring shoes  (search volume: 22 200)

Spring dresses (search volume: 110 000)

Spring jackets (search volume: 49 500)

International Women’s Day (search volume:49 500)

What Are the Upcoming Trends? Spring 2020 Seasonality Trends

In many regions of the world, where the change of seasons brings notable changes in the weather, which is accompanied by the awakening of nature, people shake off winter lethargy and begin to plan their first garden chores. Among the upcoming online trends, it is impossible to overlook one of the two largest holidays of the year – Easter which this year falls on April 12. 

The leading phrases are those related to recipes and decorations. This is why cooking websites, blogs, guides, DIY, as well as online stores offering Easter decorations will experience increased interest.

Garden ideas (search volume: 33 100)

Garden plants (search volume: 33 100)

Growing vegetables (search volume: 3 600)

Easter (search volume: 2 200 000)

Easter recipes (search volume: 74 000)

Easter baskets (search volume: 301 000)

Easter decoration (search volume: 110 000)

What Are the Pro Tips for the Spring Season 2020?

1. The e-commerce industry has to be well prepared for the increased interest in products related to the change of the season. We recommend that you carefully look at the optimization of the content of individual product categories and supplement the content with phrases related to spring e.g. “spring shoes”, “spring dresses” etc.
2. The changing of the season is the perfect time to use the blog as a source of building organic traffic. We encourage you to create guide books that relate to current fashion trends. Blog articles should include “question keywords” such as, “What’s in fashion spring 2020?”, “How to design a garden?” etc.
3. If you run an e-commerce website, make sure you have proper internal linking between spring categories. It is worth using modules such as “You may also be interested in […]”, from where we can derive links to similar categories or categories. Articles on your blog are also a great source of links, so don’t forget to add relevant links to the categories to which their content refers.
4. Have you heard of Google’s announcement regarding Mobile-First Indexing? That is a big thing. So if your website is not adapted to mobile, take care of its mobile version in the nearest future. For example, make sure that the content is displayed the same on both desktop and mobile versions. 
5. Track current changes in Google’s algorithm and work on ongoing adaptation of your website to the guidelines.

The post Update on Spring 2020 Seasonality Trends appeared first on insightland.